In almost twenty years of the website’s history, the famous logo has only undergone two redesigns, and the current design and layout is a modified version of the 2003-introduced original. 1.LinkedIn positions itself as a serious web service, and the history of its visual identity is one of the justifications. This visual stability reflects the image of a balanced company, based on solid foundations and an impression of thorough reflection. Since the launch of the case in 2003, the logo has not changed much. However, it seems that the blue color is chosen because Reif Hoffman, one of the founders of the company, was inspired by the logo of PayPal, of which he was then a senior executive. LinkedIn™ blue is so famous that it has its own shade, LinkedIn Blue (#0077B5). It is present to stand out with the rest and obtain good visibility while remaining neutral.
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